By Jim Carchidi
January 14, 2026
Beauty fans will be flocking to Orlando on April 16 for Ulta Beauty World 2026. The nation’s largest specialty beauty retailer will stage its second expo at Orange County Convention Center, featuring immersive experiences and industry innovators.
Foundations
Ulta Beauty World 2025 was the first time the specialty retailer produced its own expo. The sold-out event offered a day of industry access and exclusives. Images courtesy of Ulta
The inaugural Ulta Beauty World event was held in San Antonio last year. About 1,500 attendees enjoyed a day of pro-level tutorials and product previews with appearances by established and emerging brand founders. The experience was topped off with DJs, refreshments, and exclusive swag bags with full-size and deluxe-sample items from top brands.
The level of one-on-one interaction is fun for consumers and beneficial for the industry, as feedback and community engagement can help improve products and reshape the retail experience.
What's in the bag?
Ulta Beauty World 2026 will feature more brands and experiences, and a masterclass on the day before the main event.
The 2026 event promises to be even bigger with more than 200 beauty brands represented. The Ulta website values this year's exclusive swag bags at over $2,000 each (no word on what's included). An additional ticketed event on April 15 - The Ulta Beauty World Masterclass - will offer an exclusive hands-on learning session, pro-tips from top talents, and curated product recommendations.
Ulta Beauty World is one of the many conventions and events that fuel the economic impact of Orange County Convention Center. A $560 million expansion will start this year to increase its capacity and annual event schedule.
Tickets
Stylists, brand founders, and educational experiences across the skincare, hair care, and beauty industries will be featured at Ulta Beauty World with more focused tutorials at the Masterclass event.
Ulta Beauty World 2025 sold out in a matter of days, but it was just the first year. Word has spread and anticipation is high, so this year's tickets (listed as limited but no exact number provided) probably won't last long. Tickets will be available at Ulta.com and go on sale at 10 a.m. (EST) on Wednesday, Jan. 21. According to the website, tickets will be limited to one per transaction and email address. A government-issued ID must be presented with the ticket for event entry.
Admission to the April 16 expo is $160, plus processing. Admission to the April 15 Masterclass, expected to run about half-a-day, is $75, plus processing. A combined ticket for both events is $199, plus processing. Those attending the April 16 expo will receive swag bags.
Sponsor: The Orlando Real is sponsored by the Pozek Group — the #1 real estate team in Orlando and the Official Real Estate Team of the Orlando Magic.
About the Author
Jim Carchidi is an Orlando journalist and photographer with previous work at the Orlando Sentinel and Orlando Business Journal. He covers development, arts, culture, and local stories for The Orlando Real.
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