By Jim Carchidi
October 13, 2026
With a week to go before the 2026-27 season tipoff, the Orlando Magic announced partnership expansions with Walt Disney World and SunRail that will strengthen the team’s commitment to Central Florida while featuring some special bonuses for fans.
Disney atrium
Walt Disney World is extending its longstanding Champion of the Community (COTC) sponsorship, which will keep the Disney brand on the Magic uniforms and continue the partnership on the global stage. Walt Disney World began as a Magic community sponsor in 2010, adding a jersey patch sponsorship ahead of the 2017–18 season. Today’s renewal is the beginning of a long-term extension.
“As two Orlando-born organizations, this continues our 16-year COTC relationship putting the community at the heart of what we do,” said Orlando Magic President of Business Operations Charlie Freeman.
The extension comes with a new Kia Center amenity. The Walt Disney World Atrium adds to Disney’s longstanding presence at the venue with updated artwork and advanced projection technology offering an immersive guest experience.
“For years, Walt Disney World and the Orlando Magic have brought people together through shared experiences and a deep commitment to Central Florida,” said Walt Disney World President Joe Schott. “The reimagined Walt Disney World Atrium builds on that partnership, creating a vibrant new welcome for fans and an experience that feels distinctly Orlando.”
SunRail gameday rides
Magic fans looking for transportation options will have an improved game day experience through the team’s partnership with SunRail.
Beginning Oct. 13, Magic ticketholders can take a free ride to 31 weeknight home games during the 2026-27 season. The program provides service to and from Church Street Station, allowing fans with a ticket to that day’s game to ride at no charge. Fans must show a printed or electronic game ticket to a SunRail conductor or fare inspector.
For weeknight games, the last northbound train leaves Church Street Station at 10:32 p.m. The last southbound train leaves at 11:01 p.m. Schedules and station locations are available on the SunRail website or the SunRail app.
The service debuted in January 2022 with extended late-night weeknight service and free rides for Magic ticketholders heading to and from games. The program returned in October 2024 and in 2025 with free ride and late-train service for Orlando Magic postseason/play-in games.
New affordable options
The Magic have also announced new home game affordability options for tickets, merchandise and concessions.
The program will provide $20 ticket options for every game with offers starting the first of each month. Group ticket programs include complimentary tickets through the Jr. Magic and Honor Roll programs with discounted tickets offered to OCPS school staff and through OneBlood donations. More information is available at https://orlandomagic.com/monthlysteals.
Specially-priced merchandise selections will start at $15 and weekly deals can be found in the Magic Authentics team shop at Kia Center. The Magic's affordable Eighty9 Collection private label will also be available in the team shop. And affordable concession options will be offered in Slam Dunk section 115 and Flavors of Orlando section 218. Items will include the Fan Favorites Value Menu featuring select food and beverage items priced between $2 and $7. Value menu items include hot dogs, pretzel bites, popcorn, nachos, cookies, chips, bottled water, soda and beer.
Countdown to tipoff
The Magic’s first home game of the regular season is Wednesday, October. 21 against the Atlanta Hawks. For additional information on tickets, schedules and specials, log onto nba.com/magic.
Sponsor: The Orlando Real is sponsored by the Pozek Group — the #1 real estate team in Orlando and the Official Real Estate Team of the Orlando Magic.
About the Author
Jim Carchidi is an Orlando journalist and photographer with previous work at the Orlando Sentinel and Orlando Business Journal. He covers development, arts, culture, and local stories for The Orlando Real.
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