SeaWorld Entertainment Undergoes Corporate Name Change Effective This Year

By Yasmene Warren

Orlando’s favorite aquatic park giant just announced its upcoming corporate name change after 60 years, and this change is set to unite the company’s world-class portfolio. Let’s get into all the changes that are coming to SeaWorld Entertainment.

No More SeaWorld Entertainment, Inc.

For the past 60 years, we’ve known this theme park franchise as SeaWorld Entertainment, Inc. Tuesday, Jan 30, the company announced that it would be changing its name to United Parks & Resorts Inc.

This name change will officially go into effect Monday, Feb. 12. The new name is said to unite the company’s world-class portfolio of seven brands across 13 parks in the U.S. and Abu Dhabi.

Beginning Tuesday, Feb. 13, the company’s stock ticker symbol on the New York Stock Exchange will also see a change from “SEAS” to “PRKS.”

This name change comes from the company’s desire to have its brand reflect its diverse collection of parks and experiences. According to their company website:

“Our new company name, United Parks & Resorts Inc., better reflects that we have been, and will continue to be, a diverse collection of park brands and experiences. Each of our iconic parks, including the four SeaWorld parks in Orlando, San Antonio, San Diego and Abu Dhabi, will continue to operate under the same names our guests know and love. What also remains unchanged is our deep commitment to creating experiences that matter for our guests and inspiring them to help protect animals and the wild wonders of the world,” said Marc Swanson, the Company’s Chief Executive Officer.

The company’s website will also be changed to and on Feb. 13.

What Does This Mean for SeaWorld Parks?

Because this name change is for the parent company, it will not affect the names of any of its theme parks.

SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Acquatica will all maintain their respective names.

History of SeaWorld Parks

SeaWorld Orlando opened more than 50 years ago in 1973 and has since taken the city’s theme park industry by storm.

With 13 parks in operation, the company’s headquarters lie right here in Orlando, Florida.

SeaWorld’s parent company got its start as the Busch Entertainment Corporation in 1979. Ten years later, the company purchased Harcourt Brace Jovanovich Park Group, which happened to include the SeaWorld Park chain.

Since then, the company has undergone a boatload of changes. Closing parks like Boardwalk & Baseball, acquiring parks like Water Country USA, launching regional Florida Fun Cards, selling Aurora SeaWorld, and opening Discovery Cove.

Today, this company and its parks continue to serve Florida and the country nationwide by offering exciting, one-of-a-kind experiences to people from all around the world.


With SeaWorld Entertainment becoming United Parks & Resorts, it’s safe to say the company will only continue to excel in all its future endeavors. SeaWorld Orlando pushes out new rides, attracting visitors from all over to its doorstep to keep the city’s tourism industry alive. We can’t wait to see what new things will blossom from this change.


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